Events can be formal or informal and are primarily organised as a way of bringing the major stakeholders of a company together. This can be for suppliers, customers and staff; singularly, or all together.
As well as bringing these people together, events are often executed to celebrate achievements, promote new products or announce new partnerships. Events, like incentives, are also used to motivate, but often on a larger scale. Our DMCs must ensure that you come home from your event experiencing something that is unique that no one back home can say they have done.