Special interest groups are more leisure or business travel focused, as opposed to Conference or Incentive based. They often involve an educational element and feature heavily on-site visits – often to factories or environmental sites. This would tie in rather nicely with a convention, as there is a real element of specific and personal interest here. DMCs are ideal for this kind of event. Often, they have procured contracts with specific suppliers and through careful liaison can offer special priorities, such as access to buildings that aren’t open to the public.